TransAuth was established by Andrew Carlson, Rameshwar Saran and Shakti Saran. Their main goal is to provide a simple and easy protection of data to their customers.
Andrew Carlson began to think about the idea that would become TransAuth in 2010 after seeing a lot of customer frustration with authentication solutions when he was a security consultant. He created several flimsy prototypes, but was struggling to find someone to help him put together a solid read and for-market solution.
He was fortunate enough to run into Rameshwar in 2012, on a freelance developer site. Rameshwar had a distinguished background in developing security solutions, and was able to both see and help realize the vision.
Shakti later joined them to help develop some of the other critical components to enable enterprise functionality.
They have over 50 years combined experience working with IT security solutions in their corners.
The majority of data breaches involve a compromised password. They make it ridiculously easy to secure access to computers, sensitive data and online accounts with automatic Multifactor Authentication (MFA)
All you need is a computer and a phone with Bluetooth. They will do the rest.
To the question how he came to this conclusion Carlson replied: “As an IT security consultant for almost 10 years, I talked to many Fortune 500 companies that were struggling with finding a good balance between security and usability.
At the same time, I saw enormous gaps in the coverage of the products they were buying and I knew there had to be a better way to secure their data. Smart phones were popping up everywhere, and I knew there was an opportunity to make things easier and more secure for both companies and individuals.”
Their biggest obstacle to the start-up was that they themselves have funded this project. Many tough decisions had to be made, and some of these hard choices left scars.
TransAuth stops or slows the onslaught of data breaches that are flooding our headlines. So many of these breaches involve poorly managed passwords, yet companies still resist technologies that can help, like MFA.
Part of the problem is the expense and complexity of current solutions. TransAuth want to make MFA easy and affordable enough that there’s no reason NOT to do it.
Their solution represents a significant improvement over the current options in several ways like being fast and transparent to users, secures the local workstation as well as remote sessions and it is persistent and automatic
Vendors who represent the best known approaches in the Multifactor Authentication space are: RSA, Symantec, Phonefactor, and SecureAuth. They are, also, the main competitors for the TransAuth.
Their expansion plan is very modest: to develop 10 paying customers in their local market. They want to hone their offering and discuss about licensing of their technology to existing companies who could benefit from a lower-friction design. When they develop a solid footprint in local and regional market, they expect to be in a position to expand nationally, and eventually internationally.
TransAuth targeted audience are small and medium-sized businesses. They want to replace complex, aging, expensive MFA systems with something easier and more effective. They have planned to grow outward from their origin in Minnesota to reduce overhead at first.
Monetization plan is to use a subscription model. They have several models for different use cases but this will be major one. Companies will pay per user every year to get access to upgrades and support.
Individuals and companies are increasingly willing to pay for the protection of their data. They are even looking for simple solutions for this. I have the impression that we will be hearing a lot about TransAuth in upcoming months or few years.
To know more visit: http://transauth.com/
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