Headquarters: Roberts Creek, BC, Canada
Social Media Strategy:
- Work with the Content Team to develop and execute a comprehensive social media strategy to increase brand awareness, drive engagement, and generate website traffic and sales.
- Identify high-performing content types and themes targeted to each of our audience segments and develop content strategies to effectively reach and engage with them.
- Stay up-to-date with industry trends, platforms, opportunities, and best practices to ensure our social media strategy remains cutting-edge and effective.
- Collaborate with cross-functional teams to align social media efforts with broader marketing objectives.
- Create compelling, high-quality content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube & Threads
- Understand how to create and adapt content based on its intended function along the sales cycle.
- Demonstrate versatility and intuition in developing content that will attract various specific or general audiences, no matter their age, gender, interests or other demographic markers.
- Adept in distilling educational material into highly engaging written, visual, and short video content that reflects the brand’s voice and resonates with our target audience.
- Maintain a content calendar, ensuring consistent delivery of timely and relevant content across all channels.
- Conduct research and source relevant industry-related content to share with our audience, positioning Real Mushrooms as a thought leader.
- Contribute to the overall marketing strategy by identifying communications trends and opportunities.
- Utilize Canva to its fullest potential for creating eye-catching and on-brand visual education content for our blog posts and social media.
- Publish social content with engaging and channel-appropriate copy.
- Collaborate with our customer support team in monitoring the comments, messages, and inquiries sent by our social media community.
- Foster meaningful relationships with followers, influencers, and brand advocates to cultivate a loyal and engaged community.
- Monitor, record, and analyze social media metrics weekly to measure the effectiveness of our content and engagement strategies, and provide reports to key stakeholders.
- Find opportunities to disseminate social, blog, and other promotional content in other avenues.
- Collaborate with internal teams, such as Marketing, Sales, and Product Development, to gather content and insights for social media campaigns.
- Seek out and evaluate potential brand partnerships and influencer collaborations to expand our reach and drive engagement.
- Monitor social channels for brand mentions and track user-generated content to identify opportunities for engagement, amplification, and potential collaborations.
- Develop and maintain relationships with influencers and affiliate partners, fostering connections to enhance brand visibility and reach.
- Work closely with the Affiliate Manager to collaborate on outreach efforts and foster partnerships with influencers.
- Repurpose influencer and affiliate content for our own social channels and advertising campaigns, ensuring consistent and compelling messaging.
- Manage and organize user-generated social content, curating a library of high-quality content for future use in marketing materials and social media posts.
- Nurture and maintain relationships with partner brands, seeking opportunities for cross-promotion and co-marketing initiatives.
- Identify new cross-promotional opportunities with complementary brands to enhance brand exposure and create mutually beneficial partnerships.
- Assist in managing and maintaining relationships with external vendors and agencies, such as photographers, videographers, and social media management tools.
- Assist in reviewing and publishing blog material and other promotional materials.
- Support the overall brand content strategy by assisting in data entry, ensuring accurate tracking and reporting of social media and content marketing metrics.
- Organize and maintain digital assets, including images, videos, and other media files, in a well-structured and easily accessible manner.
- Assist in the management of digital applications and tools used for social media scheduling, publishing, analytics, and content creation, ensuring they are up to date and functioning optimally.
- Conduct regular audits of social media accounts and content libraries to ensure consistency, accuracy, and adherence to brand guidelines.
- Collaborate with team members to compile reports, presentations, and documents related to social media and content marketing initiatives.
- Provide general administrative support for content-related assets and campaigns as needed.
- Keep digital communications channels and content assets updated as needed with any new brand information or changes.
- Post-secondary certificate or Bachelor’s degree in Marketing, Communications, Health/Wellness, or a related field.
- At least 3 years of proven experience in managing social media platforms in a professional capacity.
- Excellent written and verbal communication skills, with the ability to craft engaging content for different social media channels and target audiences.
- Strong understanding of social media platforms, algorithms, and best practices.
- Proficient in using social media analytics platforms to monitor performance and gather insights.
- Creative mindset with the ability to think outside the box and develop innovative content ideas.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Passion for and fluency in natural health and wellness trends and education is a priority.
How to Apply
To apply, please visit the following URL:https://weworkremotely.com/remote-jobs/real-mushrooms-social-media-and-content-coordinator→