The Better Pitching Template for Startups

Headline:

The headline is the first thing that journalists will see, so it's important to make it attention-grabbing and informative. Use keywords throughout your headline to help journalists find your press release when they're searching for information.

Lead:

The lead is the first paragraph of your press release. It should be clear, concise, and informative. The lead should answer the following questions:

Who is involved?
What happened?
When did it happen?
Where did it happen?
Why is it important?

Body:

The body of your press release should provide more detail about the news that you're announcing. Be sure to include quotes from key people involved in the story.

Quotes:

Journalists love quotes, so be sure to include quotes from key people involved in your story. Quotes can help to add credibility to your press release and make it more interesting to read.

Call to action:

Tell journalists what you want them to do after reading your press release. Do you want them to visit your website? Contact you for more information? Be clear about what you want them to do.

Contact information:

Be sure to include your contact information at the end of your press release. This will make it easy for journalists to get in touch with you if they have any questions.

Here are some additional tips for writing a press release:

Keep your press release to one or two pages. Journalists are busy people, so they don't have time to read through long press releases.
Use a professional font and format. Your press release should look professional and polished. Use a standard font, such as Arial or Times New Roman, and format your press release in a way that is easy to read.
Submit your press release to the right outlets. Not all media outlets are interested in the same types of stories. Do some research to find the right outlets for your press release.
Follow up with journalists. After you send out your press release, be sure to follow up with journalists to see if they have any questions or need any additional information.

By following these tips, you can write a press release that will get noticed by journalists.

Here are some questions that you can answer to help you write your press release:

What is the news that you're announcing?
Who is involved in the news?
When did the news happen?
Where did the news happen?
Why is the news important?
What are the benefits of the news?
What are the challenges of the news?
What are the next steps?

Once you've answered these questions, you can start to write your press release. Be sure to use a clear and concise writing style and to include all of the important information.