Aligned Marketplace Secures $8M Seed Round to Expand Value-Based Primary Care Network

PARK CITY, UT, April 07, 2024 – Aligned Marketplace, a company connecting employers with a curated network of value-based primary care providers, today announced an $8 million seed funding round. A* Capital and Maverick Ventures led the round with participation from Box Group, EPIC Ventures, Liquid2 Ventures, SV Angel, and other angel investors.

The company aims to utilize the funding to further develop its platform and expand its network of care providers. Founded in 2023 by Patrick Nelli, Crystale Dunn Lapham, Taylor Larsen, Peter Monaco, and Alex Wess, Aligned Marketplace seeks to transform the employee healthcare experience by emphasizing personalized, high-quality primary care.

The Shift Towards Value-Based Care

Aligned Marketplace joins a growing movement focused on value-based healthcare models. Here are other notable companies within this space:

• Oak Street Health: Operates a network of primary care centers focused on older adults, particularly those on Medicare.
• ChenMed: Provides value-based care with a focus on senior populations.
• Iora Health: Specializes in primary care built around value-based payment models, often serving Medicare beneficiaries.

Aligned Marketplace’s Approach

Aligned Marketplace offers a unique matching platform, connecting members with primary care groups best suited to their needs. Their recommendation engine considers factors like location, reviews, cultural competency, virtual support options, and integrated mental health services. The company has already secured initial clients and boasts partnerships with numerous advanced primary care groups.