Clevenue is a UK-based startup founded in November 2022 by Alex Handsaker, Craig Bryant, and Ste Errington. The company’s mission is to help businesses grow in a more sustainable way by making it easy to create and stress-test sales plans.
The idea for Clevenue was born out of the founders’ personal experiences. After being laid off from a Series-D funded company that they helped scale to 600 employees and eventually imploded after growing too fast, they realized that businesses need a better way to plan for growth.
They decided to build a tool that would make it easier for businesses to create sales plans in a more sustainable way. Clevenue allows businesses to model reality, where people are more than just numbers in a spreadsheet.
Clevenue’s platform helps businesses to create sales plans in minutes, not months. It also provides the ability to tear them apart and stress test every decision inside personal revenue sandboxes. This allows businesses to make more informed decisions about their growth and avoid the pitfalls that can lead to failure.
Their target audience is revenue leaders and executives in investor-backed B2B organizations. The company plans to monetize its platform through a freemium model that is volumetric and tied to the number of people in a plan.
In an interview with Startup Dope, Alex Handsaker, co-founder of Clevenue, said that the biggest hurdle the company faced when starting up was bootstrapping. However, he is confident that the company’s unique solution to a real problem will make it successful.
“People are more complex than a 1 or a 0 in a spreadsheet, and it’s about time that business planning reflected that.”
– Alex Handsaker
Clevenue is a startup to watch. Its platform has the potential to revolutionize the way that businesses plan for growth. By making it easy to create and stress test sales plans, Clevenue can help businesses avoid the pitfalls that can lead to failure and achieve sustainable growth.
Book Recommendation by Alex Handsaker
We asked Alex his favorite book recommendation for fellow founders
Shoe Dog by Phil Knight
Clevenue Snapshot
| Highlight | Information |
|---|---|
| Startup name | Clevenue |
| Number of founders | 3 |
| Names of founders | Alex Handsaker, Craig Bryant, Ste Errington |
| Founded | November 2022 |
| Country | United Kingdom |
| Target audience | Revenue leaders and executives in investor-backed B2B organizations |
| Monetization strategy | Freemium model that is volumetric and tied to the number of people in a plan |