Market Landscape and Opportunity
Doinstruct, a provider of mobile-first onboarding and training solutions, has raised €7.6 million. This investment highlights the growing demand for innovative solutions to address the global skills gap, particularly for frontline workers. Here’s a breakdown of the opportunity:
- Large, underserved market: Frontline workers comprise roughly 80% of the global workforce, spanning sectors like manufacturing, healthcare, and logistics [Source: HTGF press release].
- Inadequate training: Traditional training methods are often time-consuming, inefficient, and not mobile-friendly, hindering skill development.
- Skill Shortage: A 2023 study indicated that three-quarters of European employers struggled to find workers with the necessary skills.
Doinstruct tackles these challenges by offering:
- Mobile-first platform: Accessible training anytime, anywhere, on any device, eliminating app downloads and login hassles.
- Microlearning approach: Bite-sized, easily digestible content optimizes learning for busy schedules.
- Multilingual support: Content available in over 16 languages for a diverse workforce.
- Automated training: Employers can set training programs on “autopilot” for continuous learning.
- Customizable content: Ability to upload and integrate company-specific training materials.
- Compliance tracking: Provides employers with a clear view of training completion and regulatory adherence.
Competitive Analysis
Doinstruct competes with traditional Learning Management Systems (LMS) and some mobile-learning startups. However, doinstruct stands out with its:
- Focus on frontline workers: Tailored specifically for the needs and challenges of this demographic.
- Frictionless user experience: Eliminates login barriers and prioritizes mobile accessibility.
- Ease of use for employers: Offers automation and simplifies training management.
Growth Strategy and Use of Funds
Doinstruct plans to leverage the funding for:
- Product development: Enhance the platform’s functionalities and features.
- Market expansion: Scale user base across target industries.
- Team growth: Build a strong team to support product development and user acquisition.
Data Table
| Factor | Description |
|---|---|
| Funding Amount | €7.6 million |
| Investors | Creandum, HTGF, D11Z, Bastian Karweg, Andreas Hettich |
| Market Size (Frontline Workers) | 80% of global workforce (approx.) |
| Value Proposition | Mobile-first, bite-sized training for frontline workers |
| Competitive Advantage | Focus on frontline workers, frictionless user experience, ease of use for employers |
| Use of Funds | Product development, market expansion, team growth |