As the technology is growing immensely, most of the online businesses run on third-party technologies which will help in search engine optimization, marketing path and social sharing. If you are planning to start a digital store to renew your business then add some basics such as  Google Analytics, a CRM and a payment gateway to equate the e-commerce business.

Here are five tools to help you in your online business to increase sales, marketing and traffic.

tools_for_business

  1. Intercom

Intercom provides the information the customers require whenever they need via a simple messaging app. Intercom allows for conversation with users at appropriate time without confusing the audience. Direct communication service is facilitated through Intercom to your website visitors. And as for new shoppers intercom offers them seamless on-boarding which is better than live chats and will help your business become a familiar web store among all those addictive shoppers.

  1. KISSmetrics

Many customers have a unique way of interacting with your website and you are then in the need to identify customers on where they spend more time on contents and products so avoid these clutters by using an appropriate tool. KISSmetrics is the tool to identify the ‘tacky’ sections of your online store and to find where visitors drop-down to test the features of the same. By prioritizing the customer path towards smarter way by enhancing the digital marketing and to not stick on with more clicks and visits. KISSmetrics provides a smarter way to convert visitors to paying customers.

  1. Moz

Spectacular rise in social media and organic search drives of overall web traffic. MOZ provides the marketing platform to measure and improve organic traffic, keyword ranking. This app automatically tracks the site ranking and link metrics and provides opportunities for improving the site’s architecture and where to receive back links. MOZ saves time by giving all-in-one set of SEO research tools and analytics tools that help to increase search engine visibility and to keep away from competitors.

  1. SumoMe

SumoMe is the tool to grow your website’s traffic. This tool is for e-commerce site to capture value of its visitors. SumoMe tool has three categories i.e. email, social sharing and analytics. ListBuilder is to grow your email list and Share is to encourage visitors to share your site. Even email subscribers are constantly engaged than any social media fans and followers.

  1. Unbounce

Customers spend a short span of time on the landing page and spends only few seconds before deciding to explore the website further. Unbouce is the landing page builder for marketers, designed to build A/B test for landing page. Unbounce also provides the right copy and perfect picture to encourage your visitors through marketing the path by which customers will feel have all the work done effortlessly.

Are you in need of new customers? Or more customers to inch forward your business’s growth & profit. In most of the companies just a five percent sales improvement will have an inclination curve towards the profit from the bottom line. Some companies go out of business as the market share is occupied by the competitors. Being an entrepreneur it is your responsibility to keep an eye on your sales variations. It’s a challenge for any start-up founders to sell in a way that feels natural, comfortable to their customers.

How to Increase Sales Growth for Your Start-up

Source: ivillage.ca

Here are some of the tips or sales strategies which may lead to the increase in sales

Running a start up requires not just a great idea, but the ability to adapt & scale quickly makes a difference. Your sales goals should be set according to the indicators or based on your past performance. Do you get most of your sales at the beginning or end of the month? How does weather affect your sales traffic? How you time the deadlines for reaching your sales goals?

In short terms like a loss of one or more customers, decline in a market or the arrival of a new competitor. Another in terms of medium to long like, you are taking a deliberate approaches as part of planned growth of the business. The approaches you take will be different in each of these situations. Few approaches will deliver better results over the long term but it consumes more resources & time to deliver. It is important to use the appropriate methods for the appropriate situation.

Many start-ups make the mistake of trying to sell their solution to anyone & everyone. It is very important to focus on your lead generation efforts on only the companies that are for the right fit. Holding current customers satisfied is much easier & less costly than finding & cultivating new ones. If your customers are turning to your competitors get to know the reason for quitting your company or get to know what the attraction gimmick they are trying to impose on. Try offering a short-term discount to encourage existing users to buy more or to attract new customers.  Once you have them buying, you can then use different approaches to keep them stayed.

Keep in mind that sales is a matter of establishing trust & building a relationship for the long-term with your customers. You don’t need to push anyone into buying from you or you need not be a smooth talking sales person. Instead let your natural inclinations to build relationships help people to make their way to your business. These are some of the ideas to increase sales,  if you are done with all these home works, then experience, judgment & imagination will help you grow sales strategies to expanding  the circumference the of the sales by adding new customers who can  help bridge gaps created by customer defections.   

Business success doesn’t come in a day by following one right action. It comes from a group of highly focused committed people doing a lot of small growth building activities, a hell lot of trial & error methods on a consistent basis over a sustained period of time. Building a strong foundation makes less frustration for the plans of increasing the sale.

With every new business, entrepreneurs are responsible for making decisions and it’s part of their daily routine. Initially, managing finance becomes the single most important task of an entrepreneur. As they say, it’s not how amazing your idea is, execution is what determines a startup’s success. Questions like, how do I manage my funds initially? What’s my branding strategy? What would be the color scheme of my logo?  How do I manage my startup’s burn (expense) rate? are some of the most basic and regular topics as an entrepreneur, you might face. Many entrepreneurs who try to handle everything by themselves, make their financial decisions by themselves too and often end up making these three major mistakes and end up with severe cash crunch. Been there? These mistakes could be simply averted in startups. We’ve identified a few of them here, to help you understand.

moneymistakesstartups

  1. Taking everything up by yourself and not investing in human capital

As the only founder, you might take up every role available, right from being the CEO, salesperson and a marketer, though it may come across as being efficient, it won’t let you scale up quickly. You’ll need to hire employees and assign these tasks to them. Combine your ability with the right human capital, based on your financial reality to propel your idea. Also remember, human capital is the business owner’s future asset with potential and should consider human capital as an investment and not an expense which enables you to devote your precious time to chase targets.

  1. Going ‘all in’

Many entrepreneurs have focused on growth with a far- sighted mindset and it’s a common blunder. In business, focusing on short-term goals is mandatory. Ignoring this could be one of those mistakes which can turn your worst financial nightmare to reality. When your revenue slightly increases, investing 100 percent back into your company; like shifting into a better space, making new hires, upgrading to new technology , may sound ideal, but isn’t. What good is it if you can’t predict your cash flow and can’t don’t have the resources to write a cheque for the next month. By re-organizing expenses and having a steady strategy to keep up cash flow, you could take your business a long way making it a most profitable businesses, with a peace of mind.

  1. Not having a financial mentor

One of the most prominent mistakes an entrepreneur can make at an early stage, is to not consider a financial mentor, you have a limited knowledge on how to handle financial crisis, when the scenario sort of goes uphill, you might have to compensate quite expensively. It’s quite mandatory that all startups find a financial mentor as they can foresee and avert financial disasters that you may have over looked. They could even predict and help you find and cut the issues on financial structuring of the company, so that it can have a continuous cash flow while you are all set to take it to the next level. Even your level-headed colleague, accountant friend or a financial firm can guide you at any complicated financial crisis to always stay on top.

Want to share something more, than what’s mentioned here. Agree? Disagree? share it in the comments below.

It could be extremely tiresome to get a mobile app coded and deployed, especially when you are running a small business. Chances are that a developer could be charging you well over 100% more than what the actual cost is, and the delay in delivery. I’m sure most of us would’ve dealt with it. Alexander F. Groebli of Salenture LLC, a Zurich based IT company, felt that businesses should effortlessly go mobile, without any hassle, or even without a line of coding and without spending a hefty sum for it. Hence, Moblr.co was founded.

Moblr.co was publicly launched this month. Moblr.co is completely operated from Zürich (Switzerland), also known as Europe’s Silicon Valley.

What are they trying to solve?

Smartphone with cloud of application icons

(c) Getty Images

The makers of Moblr.co realised that people are consuming web content mostly through mobile devices. A majority of companies aren’t catering to this growing audience segment. Primarily due to the fact that they aren’t aware of this or it is too expensive to convert or create a mobile website or app. Here’s an important fact, Google has made it mandatory for website to be mobile friendly, and their ranking algorithms take that as a factor to either rank your website prominently or hide it away from their results.

Moblr.co provides an easy to use platform, so companies and individuals can use it to create mobile-friendly sites with the look and feel of a mobile app. A user can even add functionalities such as couponing, shopping carts, to feed integration to their site, easily by just dragging and dropping elements in the Moblr.co platform builder.

“As we are not new in setting up new services, we aren’t confronted with the usual challenges like technical issues or putting the right team together, the real challenge still lay ahead, which is to market and successfully set up our service and gaining users – you can plan it, but it’s always a bit of a surprise factor it really works out – but after all, that’s the best part in launching something new”, says  Alexander.

Alexander says while they aren’t the first company to offer the service; their product is more user-friendly that their competitors like dudamobile.com or wirenode.com.

Moblr.co aims to be a service which makes it possible for anyone to turn the mobile site that they created with the moblr.co platform into an Android, iOS or Windows Phone Application.

“Moblr.co will not only be a service where you create your mobile site, but a service you can create true mobile apps that can be offered in app stores just like other mobile apps.”, added Alexander.

Their target user groups are anyone who needs a professional looking mobile website without the involvement of an agency and a large budget. It could be any individual, to event organisers, small restaurants, shop owners offering coupons to boost customer loyalty. Currently, they are offering more than 20 modules to create a mobile site that cover almost any usage.

They are currently offering a free plan and a couple of paid plans. They plan to charge an extra fee for future features such as converting your mobile site into a mobile app.

Special offer or something for our readers 

First 10 of your readers who sign up and sending us an email with referring to your blog article will receive a one year standard plan for free.

In today’s wired world, it’s impossible to connect the consumer only through traditional marketing channels such as print media, radio, TV and billboards. These channels have been successful over a long period of time but they are not fully effective in today’s modern world. The world has gone digital and so has marketing technique from print media to online marketing. And the focus from traditional marketing is been drawn towards the aspect of creating an experience for users that has can be viewed anywhere anytime and most importantly cost-free.

Online-Strategic-Marketing-India

So what exactly is online marketing?

It’s nothing but the technique for promoting or advertising a business and its products across electronic devices like personal desktop computers, tablet computers and smartphones to reach all audience and make them aware of your product in the market. Here the consumer has the control over what they see and it’s up to digital marketers to understand the customers’ interests, their expectations and desired outcomes from a countless scenarios.

Companies are figuring out virtual spaces for responding to their customers, to create connections with industry leaders and to tell them the story of their brand in a creative way. Simple new marketing techniques give every company the chance to make an impact online. To be competitive these days, brands need to be promoted with the right strategy and with digital marketing it continues to do so. Here are some of the précised strategies of digital marketing that any business owner can implement to help their business grow.

Content Marketing

Content marketing is one of the most powerful strategies that grab the attention of your eyes balls. It is essential to tell stories for your brand with a clear message that grabs the attentions of the readers. Contents you promote could be anything from catchy images and news items to simple blog posts or videos. Like a good story, good content should be original, dynamic, and shareable. It is an effective way of reaching and gaining the trust of the consumer and can build a positive reputation as well.

SEO

Search Engine Optimization is an art of increasing a website’s popularity in the search engines. This can be done by increasing the ranking of a particular keyword, or increasing the volume of keywords that a site ranks for. By having an SEO strategy in place, you can increase your leads and grow your business for subsequent years.

Social media marketing

It is about managing a brand’s image through various social media platforms like Twitter, Facebook etc. They also bring traffic to the website and are costless. To give a good exposure to your business all you have to do is insert social media plug-ins onto your site and keep updating your customers about the company news, discounts etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.

With the availability of greater reporting tools and a wider range of social networks; social media marketing has become increasingly mature and complex over the last few years.

Affiliate marketing

It is similar to online advertising except that the website hosting the advert will earn revenue only when a sale is made and will give the website owner the incentive to promote the advert more prominently. Affiliate marketing is not only about advertising, they even make money through simple links, e-mail marketing and even developing ecommerce shops with affiliate products.

Paid Advertising

Advertisements have always been one of those efficient marketing strategies even before the days computers and other digital devices made their mark into the marketing world i.e., before the term online marketing was even coined. Though efficient, advertisings do cost a little and though cost consuming they are one of those quickest techniques to invite a good customer count to your website who can then become potential buyers. So if you would not have a problem having to spend in a few hundred from your budget once a while, advertising your business or product is the best practice to have your business well known.

The bottom line: As a famous phrase “The future belongs to those who prepare for it today” and today the world is rapidly getting rid of traditional practices and welcoming digital techniques and it is very much necessary to upgrade your style of business. With all these in mind, you can step ahead of the competition by staying sharp in news and trends in online marketing. By starting to think about the future of online marketing, you can plan out a successful year for your business while staying well ahead of your competitors in marketing your products digitally.

What is Slack?

Slack, an online collaboration tool that let’s you communicate with your team in real-time.

Ever since Slack started, emails have been the only other communication tool that corporate industries and businesses could favor from.

Thanks to Slack. Employees, now have a much simpler, easier and quicker way of communicating. Not only does Slack allow instant text messaging, it also facilitates its users to attach any file or document, create any group and share information with everyone at the same time, schedule meetings, assign works, obtain feed backs on decisions and even make voice and video calls as well.

slack_clone

Slack clone

Slack clone – The clone software enables easy team collaboration by facilitating any organization to quickly setup a group chat or instant messaging platform for their business. Like we mentioned early, emails have a redundant reception when a colleague is away from his desk or in front of his desktop. And that is why, the software comes as both a web version – to keep your employees updated when at work and also as an iOS version that can be installed in their smartphones to keep them connected when they aren’t.

So what does this software provide for industries to prefer it than the traditional emails or the normal and more prevalent instant messaging applications that have several millions of users already?

But what exactly can a software provide that would make corporate industries and other simple businesses prefer it more than the traditional e-mail?

Registration

Accessing the software (at both the web and iOS version) requires the users or employees to register at it. And registering at the software doesn’t come as simple as the ones in the instant messaging mobile applications. To register at the software, employees have to verify with their email accounts and have the requirement to be invited through the email delivery API from Mailchimp, Mandrill; that delivers emails in just milliseconds. Yes, the software comes integrated with the best.

Profile Management

When was the last time you sent a mail to that colleague at another floor and awaited a reply for hours? Quite recently? And at a workplace with multiple floors or with branches at different states, this happens very frequently. And as the perfect solution to this, the slack clone software comes with the feature displaying the status of the users – online or not. Users also have the feature to edit all profile details, upload pictures and set then as profile picture and more. All work and no play make it all the more boring doesn’t it? Not just adding profile details, users can edit them as well anytime.

Instant Notifications

Why would you choose a software exclusively for instant team communication if there is no feature that would notify the users and make them aware of the query raised or directed to the employee? The software notifies users on any texts or messages received, files shared at the group chat and also on receiving private messages. No more excuses from your employees or team members where they were unaware of the query you wanted them to clarify. Need no notifications to pop up on your home screen? Users have the feature to disable everything from notifications to online or offline status.

Not only on members’ texts or queries, the software notifies a member on their own activity as well.

Channel or group conversations

The software comes as a complete platform where your employees can personally text or message their colleagues as well as provides provisions where they can create groups like in a normal instant messaging app and have a discussion with all members of the team on a common topic, decide on a plan, discuss the plan and even provide feedback. And since the software provides file sharing features, a member can create any document and share it with their team instantly at the group where members can then provide feedback on the same. Create multiple channels for different teams working on a project and receive updates and monitor their work at anytime. All you have to do is send a text.

Easy search

When email doesn’t make it easy when you have to search for message or a file shared weeks ago, this messaging tool allows you get your hands on any message or a file shared by any member of the team at the team’s channel or even at the private chat.

Integration

Another feature that keeps the software miles ahead of the email. In no doubt, the smartphone era has made the workplace simple and easier to maintain and monitor. With the wide range of mobile apps and tools, employees can complete any assigned task from just their smartphone and tablet computers. And while working on software for all work related activity, it does come mandatory that the software allows easy file sharing from all the tools. Slack clone comes integrated with several tools, from twitter, dropbox, stripe and more and permits integration of several other tools as well.

Unlimited and limited access   

Have a file that only few members of the team can view or edit. No more need to share the file with each of them individually. Users can now just share the file and mention or allow access to only selected members of the team and limit access to the rest. He/she can also limit editing features to just him/her and allow others only to view it.

Every message, every text, document, image and video shared at the software is retained at the software for life and can be viewed at all times.

As a whole package, Slack clone comes as a web version for desktop users and also as a smartphone version for iOS devices. And in addition to coming with the complete source code the software also comes with free upgrades for life.

A platform where every work related activity can be managed monitored and discussed on.  Not something that a business can simply just pass on.

Kyle Kroeger spent three years in working for a Chicago-based investment bank as an analyst working on a variety of middle-market transactions in excess of $500 million. More recently, Kyle has experience working for a publicly traded renewable energy company in their mergers and acquisitions team. And he has extensive experience working in capital raising, mergers and acquisitions, and strategic consulting. Kyle knew there was a way to make fantasy sports better for the user and the sports fan, whether that be through statistics and data or user interface design. His startup RedraftHero is providing an outstanding service for fantasy sports players and fans. It’s an opportunity for players to have a really rewarding experience – one that allows them to cheer on their favorite team and their lineup.  Kyle owes his inspiration to MLB Baseball Almanac: in his own words “seriously, as a kid, every year I would ask for the baseball almanac for Christmas. I would then sit and look at the statistics for each player. Each year, I was so fascinated in looking and reading about statistics and trying to determine which player would be the next big superstar.” RedraftHero currently books revenue from a commission of the overall total prize pool of contests. Twitter Header (3)There are more ways for monetization such as content, advertising for contest names, partnerships for drafts in stores (i.e. sports restaurant chains, etc.), as well as incentives such as Freerolls – which are free contests with cash prizes.  They compete with other players in the fantasy (and real life) sports realm, such as FanDuel, Yahoo! Sports, DraftKings, and ESPN. The biggest hurdle for RedraftHero has been that they’re very detail oriented and strategic about each improvement. They want to setup a good base for their platform to take it in multiple directions, which as they see it, they’ll go into more content, strategy, and tools that will help users build a successful lineup.

Starting your own business is a giant leap and a serious step as well. Running your own business involves balancing your financial situation, while you challenge yourself at every step and eventually proving to yourself, that getting things done is a laborious task. 

Switching from being an employee to an entrepreneur is a serious step, being an entrepreneur gives you a sense of control that you wouldn’t have felt as an employee and you need to take up the role of the CEO as well of your startup. It does feel great doesn’t it?  But succeeding in this transition requires a shift in mindset coupled with smart work.

And here are few steps to guide you through the switch from employee to entrepreneur.

U Turn from Employee to Entrepreneur

Source: Intentblog.com

  1. DETERMINE WHAT WOULD YOU LIKE TO DO

Self-evaluate your skills, abilities and experience, or simply like many would call – passion, (don’t exaggerate, it won’t help you). Figure out what you really want to do. It’s certainly not what you were doing so far. Consider what you can do with your skills and experience, plan some ideas for your business and discuss it with your Peers and family. This may help you to figure out the perfect picture to start your own business.

     2. GET THE RIGHT MENTORS

At this point, you are all set with a proper plan to start your own business and the next step is to find the right people who have done this before. Find the right mentor, who has a wealth of knowledge to share with you, have them guide you. There’s nothing wrong with asking questions, discuss with them about every vague aspect of your business and don’t be afraid to ask if your business model has the scope to scale up with the change in markets and technology.

  1. INTERVIEW IDEAL CUSTOMERS

Find a few people who would be your ideal customers, discuss with them their biggest needs. Plan your business according to their needs and think whether these needs are beneficial for your product(s) said to be developed.

  1. START SMALL

When starting a business, it will definitely take some time to establish and ideally you should target to have a financial cushion of six months plus your living expenses and your family’s. To recover from all these problems, set your business on small-scale so you can test your idea while still working in your day job and see if the business holds up before leaving the current position.

                                        Recommended reading: 5 Best New Business Ideas

  1. ASSESS FEEDBACK AND ADJUST

Running a small-scale business will help you determine which part of the ideas are great and which one has to be altered. Getting feedbacks from customer plays a major role and even will help you for the growth of the business. These feedbacks need to be taken seriously and make changes where it is necessary.

  1. SET UP THE STRUCTURE OF YOUR COMPANY

One has to think about the structure of their company which will help them shield themselves from liability and protect your assets from creditors. Incorporating your business includes the ability to raise capital by selling stock or starting your business as with the sole proprietorship as there is no cost to set up a sole proprietorship and no government hoops to jump.

As the technology is growing immensely, most of the online businesses run on third-party technologies which will help in search engine optimization, marketing path and social sharing. If you are planning to start a digital store to renew your business then add some basics such as  Google Analytics, a CRM and a payment gateway to equate the ecommerce business.

Here are five tools to help you in your online business to increase sales, marketing and traffic.

  1. Intercom

Intercom provides the information the customers require whenever they need via a simple messaging app. Intercom allows for conversation with users at appropriate time without confusing the audience. Direct communication service will be facilitated through Intercom to your website visitors. And as for new shoppers intercom offers them seamless on-boarding which is better than live chats and will help your business become a familiar web store among all those addictive shoppers.

  1. KISSmetrics

Many customers have a unique way of interacting with your website and you are then in the need to identify customers on where they spend more time on contents and products so avoid these clutters by using an appropriate tool. KISSmetrics is the tool to identify the ‘tacky’ sections of your online store and to find where visitors drop-down to test the features of the same. By prioritizing the customer path towards smarter way by enhancing the digital marketing and to not stick on with more clicks and visits. KISSmetrics provides a smarter way to convert visitors to paying customers.

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  1. Moz

Spectacular rise in social media and organic search drives of overall web traffic. MOZ provides the marketing platform to measure and improve organic traffic, keyword ranking. This app automatically tracks the site ranking and link metrics and provides opportunities for improving the site’s architecture and where to receive backlinks. MOZ saves time by giving all-in-one set of SEO research tools and analytics tools that help to increase search engine visibility and to keep away from competitors.

  1. SumoMe

SumoMe is the tool to grow your website’s traffic. This tool is for ecommerce site to capture value of its visitors. SumoMe tool has three categories i.e. email, social sharing and analytics. ListBuilder is to grow your email list and Share is to encourage visitors to share your site. Even email subscribers are constantly engaged than any social media fans and followers.

  1. Unbounce

Customers spend a short span of time on the landing page and spends only few seconds before deciding to explore the website further. Unbouce is the landing page builder for marketers, designed to build A/B test for landing page. Unbounce also provides the right copy and perfect picture to encourage your visitors through marketing the path by which customers will feel have all the work done effortlessly.

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