Notch Raises €1.1 Million to Redefine B2B SaaS Buyer Enablement

Hamburg-based Notch, a B2B SaaS buyer enablement platform, announced today that it has raised €1.1 million in pre-seed funding. The round was led by HTGF, WestTech Ventures, and APX, with participation from prominent angel investors.

Notch was founded in 2021 by a team of experienced SaaS entrepreneurs who saw a need for a better way to collaborate with buyers during the sales process. The company’s platform provides a modular workspace that allows revenue teams to share sales documents, clarify next steps and track progress. This reduces the need for multiple tools and minimizes email clutter, resulting in a faster, more transparent sales process for both parties.

“The unique challenge in B2B sales is that, unlike the consumer sector, each deal follows a very individual process,” said Jörg Rheinboldt, General Partner at HEARTFELT_, one of the investors in the round. “This is why we were particularly impressed by Notch’s buyer-driven approach and the modular workspace interface. We think that Notch, which is inspired by a new generation of tools like Notion, has crafted a solution that perfectly addresses this problem.”

The new funding will be used to expand Notch’s product offering, grow its team, and increase its market share. The company is currently focusing on SaaS revenue teams and has already begun collaborations with several businesses, including growth companies in the DACH region, such as bookingkit, Akeneo, and PAQATO.

“We are excited to partner with these investors and use their expertise to help us scale Notch,” said the CEO of Notch. “We believe that our platform has the potential to revolutionize the way B2B sales is done, and we are committed to making it the go-to solution for revenue teams around the world.”

The buyer enablement market is a rapidly growing space. In recent years, there has been a surge of startups focused on developing tools to help B2B sales teams better understand and engage with their buyers. This growth is being driven by a number of factors, including the increasing complexity of the B2B sales process, the rise of digital sales, and the growing importance of customer experience.

Deal Table for B2B Saas sales enablement tool

Key peopleInvestorsAmount investedSectorFunding round
Nils Höppner, CEOHTGF€1.1 millionB2B SaaSPre-Seed
Christoph Zöller, CPOWestTech Ventures€1.1 millionB2B SaaSPre-Seed
Jörg Rheinboldt, General PartnerAPX€1.1 millionB2B SaaSPre-Seed
Oliver Manojlovic (VP Sales at Personio)€1.1 millionB2B SaaSPre-Seed
Sebastian Johnston (Founding Partner La Famiglia)€1.1 millionB2B SaaSPre-Seed
Sebastian Haas (Co-Founder of€1.1 millionB2B SaaSPre-Seed
Zou Yang (Co-Founder of GoTiger)€1.1 millionB2B SaaSPre-Seed
Elias Russezki (Co-Founder of deltamethod)€1.1 millionB2B SaaSPre-Seed
Alexander Eitner (Co-Founder of MILES)€1.1 millionB2B SaaSPre-Seed
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