7 Reasons to Create Mobile Application for your Business

Have you been trying to advertise and grow your business with limited success? Creating a mobile application for your organization could easily be your best solution. In a world of technology, most businesses step up their branding and marketing by creating a mobile application.  The majority of North Americans research products and services online using their smartphones, therefore it only makes sense to market your company by making your business readily available to all mobile users. There are several wonderful benefits of creating a mobile application for your business.

Visibility

The average person spends at least 2 hours a day on their mobile phone researching businesses and services. If you can put your business conveniently in their direct search pathway, you will have made an impression on their minds and an image that will stick with them at all times. You can also use your mobile application as a marketing tool for download on your website.

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Direct Marketing Channel

Customers will love having all your latest news, sales and products readily available at their fingertips. A mobile application is an excellent reminder to them about your business. Functionality can be built into your application so clients can return to purchase your goods and services while commuting or travelling.

Value

If you have a loyalty program in place for your customers then you can make it possible for them to collect any rewards or points through your mobile application. Contests, promotions, and special sales can be made available solely on your mobile application, encouraging your clients to visit regularly.

Brand Recognition

The more often your customers see your application, the more inclined they will be to buy your products and services. In addition, they will be more likely to do so if you create an application that includes features your customers will like. You can make it flashy, fun, informative, as well as user-friendly, which can make all the difference in securing a customer.

Customer Engagement

Including a help section in your application will heighten your customer’s appreciation and engagement with your business. Many mobile users much prefer to communicate by text rather than by phone so this option might bring you more customers.

Stand Out

Be the first one in your neighborhood to create a mobile application and see the positive response that follows. It is still a rare thing for small businesses to do so don’t be afraid to jump the gun and stay ahead of your competition. Mobile applications can be commissioned for a nominal fee depending on functionality.

Customer Loyalty

There is much advertising in this big world of ours and it can be challenging for a small business to make an impact in among all the flashy billboards and flyers. A mobile application is not a quick fix guarantee, however, it will allow you stay very close to your customers. After all, they will not have to turn on the TV or even go outside to get information about your business. It will be all there at their fingertips and this will help to cultivate a true love and loyalty to your business. So don’t wait any longer, design your mobile business application today!

Dr. Liz Musil

Dr. Liz Musil is a business and lifestyle blogger living in Los Angeles, CA. She is a virtual business coach, professor, consultant, blogger, author, public speaker and founder of DIY Virtual Biz. Dr. Musil has a Doctor of Management degree in Organizational Leadership, a M.A. in Organizational Management, and a Master's Degree in Information Technology. You can contact her at:

http://www.diyvirtualbiz.com

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