What on earth is UBER for X?

Off-late UBER has been in the lime light for many reasons – both good & bad, but we cant discount the fact that the company is definitely getting some serious free PR. While UBER keeps rocking in its Ride-Sharing space, there are a variety of startup’s mush-rooming in a new vertical, that many call as the “UBER for X” category.

We all have been hearing about this term “UBER for X” for quite sometime now ( Eg: Instacart: UBER for Grocery delivery, Washio: UBER for Laundry, Saucey: UBER for Alcohol delivery, Eaze: UBER for Marijuana, YourMechanic: UBER for Mechanics etc. )… but aint it time to know what is meant by UBER for X?

Doing a bit of research, the term dates back to November 2011, when a small Bangalore based startup by name MoWares, started making an UBER like turn-key product, using which any wanna-be Entrepreneur can start a UBER like Taxi app instantly. These folks soon saw that the business model on which UBER resides can be used for a variety of categories & started creating a Turn-key product for  each of the different categories. As they kept explaining the products to various potential customers, for ease of understanding they used the word “UBER for X“, where X can be substituted with any category ( Plumber, Maid service, Couriers, Private Jets, Pizza Delivery, Tech Support etc. ) & thus was coined the term!

As time passed by, many startups started raising under this model – many got heavily funded & many were an instant hit. Infact the UBER for X startups became the darling of Venture capitalists & Tech media. Many tech blogs like TechCrunch, Mashable etc. started using the term “UBER for X” to categorize these startups.

Note: The UBER for X model can be used for any category in the world, simply because the business model fits for any category ie. Basically UBER connects a service seeker ( Passenger ) with a service provider ( Car Driver ) instantly based on their location in real time – and this model works perfect for any category.

There are even wide talks that UBER itself is in plans to try out some of these categories itself for selected cities ( On April 2014 UBER tested out an UBER for Couriers in NYC and called it UBER-Rush ).

One of the biggest advantage UBER for X Entrepreneurs had & still have is that a UBER like business model is a highly location based model – which means that, as one UBER for X model becomes a hit in a particular city, it can be replicated by someone else in a different city – in a different part of the world ( Eg: Instacart is a hit in San Francisco & anyone can start an Instacart model in their city as well ). So this creates zillions of possibilities for Entrepreneurs to try a niche UBER for X idea for their locality. The web has already started to buzz with conversations on the different UBER for X startups that have risen all across the world. Here & Here are a few.

Click the below picture to see the UBER for X info-graphic.

Matt Hendry

Matt Hendry

Staff reporter at Startup Dope
Matt Hendry, takes a keen interest in following tech startups and loves covering their travails, as they succeed. Matt, also loves photography, indie films and jazz.
Matt Hendry
Written By
More from Matt Hendry

Marketing Coach Taylor Reaume, gets interviewed by Marc C. Miller here are the excerpts

Huffington Post editor interviewed Taylor Reaume, marketing coach and owner of the...
Read More