What on earth is UBER for X?

Off-late UBER has been in the lime light for many reasons – both good & bad, but we cant discount the fact that the company is definitely getting some serious free PR. While UBER keeps rocking in its Ride-Sharing space, there are a variety of startup’s mush-rooming in a new vertical, that many call as the “UBER for X” category.

We all have been hearing about this term “UBER for X” for quite sometime now ( Eg: Instacart: UBER for Grocery delivery, Washio: UBER for Laundry, Saucey: UBER for Alcohol delivery, Eaze: UBER for Marijuana, YourMechanic: UBER for Mechanics etc. )… but aint it time to know what is meant by UBER for X?

Doing a bit of research, the term dates back to November 2011, when a small Bangalore based startup by name MoWares, started making an UBER like turn-key product, using which any wanna-be Entrepreneur can start a UBER like Taxi app instantly. These folks soon saw that the business model on which UBER resides can be used for a variety of categories & started creating a Turn-key product for  each of the different categories. As they kept explaining the products to various potential customers, for ease of understanding they used the word “UBER for X“, where X can be substituted with any category ( Plumber, Maid service, Couriers, Private Jets, Pizza Delivery, Tech Support etc. ) & thus was coined the term!

As time passed by, many startups started raising under this model – many got heavily funded & many were an instant hit. Infact the UBER for X startups became the darling of Venture capitalists & Tech media. Many tech blogs like TechCrunch, Mashable etc. started using the term “UBER for X” to categorize these startups.

Note: The UBER for X model can be used for any category in the world, simply because the business model fits for any category ie. Basically UBER connects a service seeker ( Passenger ) with a service provider ( Car Driver ) instantly based on their location in real time – and this model works perfect for any category.

There are even wide talks that UBER itself is in plans to try out some of these categories itself for selected cities ( On April 2014 UBER tested out an UBER for Couriers in NYC and called it UBER-Rush ).

One of the biggest advantage UBER for X Entrepreneurs had & still have is that a UBER like business model is a highly location based model – which means that, as one UBER for X model becomes a hit in a particular city, it can be replicated by someone else in a different city – in a different part of the world ( Eg: Instacart is a hit in San Francisco & anyone can start an Instacart model in their city as well ). So this creates zillions of possibilities for Entrepreneurs to try a niche UBER for X idea for their locality. The web has already started to buzz with conversations on the different UBER for X startups that have risen all across the world. Here & Here are a few.

Click the below picture to see the UBER for X info-graphic.

Matt Hendry

Matt Hendry

Staff reporter at Startup Dope
Matt Hendry, takes a keen interest in following tech startups and loves covering their travails, as they succeed. Matt, also loves photography, indie films and jazz.
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