As the technology is growing immensely, most of the online businesses run on third-party technologies which will help in search engine optimization, marketing path and social sharing. If you are planning to start a digital store to renew your business then add some basics such as Google Analytics, a CRM and a payment gateway to equate the e-commerce business.
Here are five tools to help you in your online business to increase sales, marketing and traffic.
Intercom provides the information the customers require whenever they need via a simple messaging app. Intercom allows for conversation with users at appropriate time without confusing the audience. Direct communication service is facilitated through Intercom to your website visitors. And as for new shoppers intercom offers them seamless on-boarding which is better than live chats and will help your business become a familiar web store among all those addictive shoppers.
Many customers have a unique way of interacting with your website and you are then in the need to identify customers on where they spend more time on contents and products so avoid these clutters by using an appropriate tool. KISSmetrics is the tool to identify the ‘tacky’ sections of your online store and to find where visitors drop-down to test the features of the same. By prioritizing the customer path towards smarter way by enhancing the digital marketing and to not stick on with more clicks and visits. KISSmetrics provides a smarter way to convert visitors to paying customers.
Spectacular rise in social media and organic search drives of overall web traffic. MOZ provides the marketing platform to measure and improve organic traffic, keyword ranking. This app automatically tracks the site ranking and link metrics and provides opportunities for improving the site’s architecture and where to receive back links. MOZ saves time by giving all-in-one set of SEO research tools and analytics tools that help to increase search engine visibility and to keep away from competitors.
SumoMe is the tool to grow your website’s traffic. This tool is for e-commerce site to capture value of its visitors. SumoMe tool has three categories i.e. email, social sharing and analytics. ListBuilder is to grow your email list and Share is to encourage visitors to share your site. Even email subscribers are constantly engaged than any social media fans and followers.
Customers spend a short span of time on the landing page and spends only few seconds before deciding to explore the website further. Unbouce is the landing page builder for marketers, designed to build A/B test for landing page. Unbounce also provides the right copy and perfect picture to encourage your visitors through marketing the path by which customers will feel have all the work done effortlessly.