It can be overwhelming to write your own press release pitch to media outlets.
Based on the pitches we receive every day, here are a few short tips that you can use to send a better-written pitch that has a better chance of getting covered.
- Start with a strong headline. The headline is the first thing that journalists will see, so it’s important to make it attention-grabbing and informative.
- Write in a clear and concise style. Journalists are busy people, so they don’t have time to read through long, rambling press releases. Get to the point quickly and clearly.
- Use keywords throughout your press release. This will help journalists to find your press release when they’re searching for information.
- Include quotes from key people. Journalists love quotes, so be sure to include quotes from key people involved in your story.
- Include a call to action. Tell journalists what you want them to do after reading your press release. Do you want them to visit your website? Contact you for more information. Be clear about what you want them to do.
- Proofread your press release carefully. Before you send your press release out, be sure to proofread it carefully for any errors in grammar or spelling.
- Submit your press release to the right outlets. Not all media outlets are interested in the same types of stories. Do some research to find the right outlets for your press release.
- Follow up with journalists. After you send out your press release, be sure to follow up with journalists to see if they have any questions or need any additional information.
To make it easier, here’s a template that can guide you to create a press release, get it here
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