Karta Raises $1.1M in Seed Funding to Pioneer In-Game Experiential Marketing

London, UKKarta, a Metaverse Marketing studio pioneering the world of in-game experiential marketing, today announced that it has raised $1.1M in seed funding. The round was led by GameTech Ventures with participation from Amy Thomson, Toikido, Charlie Greenwood, Robert Wigley, Ste Thompson, and Big Ideas Group.

Karta will use the funds to continue to expand operations and its business reach. The company intends to focus on developing new in-game marketing experiences for brands and musicians, as well as expanding into new Metaverse platforms.

“We are excited to announce this funding round, which will help us to accelerate our growth and continue to pioneer the future of in-game experiential marketing,” said Tony Barnes, co-founder and CEO of Karta. “We believe that the Metaverse is a powerful platform for brands to connect with consumers in new and immersive ways, and we are committed to helping them create engaging and memorable experiences.”

The Metaverse is a rapidly growing market, with the global market size expected to reach $800 billion by 2024. Karta is well-positioned to capitalize on this growth, as it has a team of experienced professionals with a deep understanding of the Metaverse and the marketing industry.

The company has already delivered a number of successful projects in the Metaverse, including a concert for K-pop megastar girl group TWICE on Roblox. Karta is also working with a number of other brands, including Amazon Music and Unilever, to create innovative in-game marketing experiences.

“We are very impressed with the team at Karta and their vision for the future of in-game experiential marketing,” said Ian Hogarth, co-founder and managing partner of GameTech Ventures. “We believe that Karta has the potential to be a major player in this space, and we are excited to support their growth.”

Deal Table for Karta, Metaverse Marketing Agency

Key PeopleInvestorsAmount InvestedSectorFunding Round
Tony Barnes, Erik LondréGameTech Ventures, Amy Thomson, Toikido, Charlie Greenwood, Robert Wigley, Ste Thompson, Big Ideas Group$1.1MMetaverseSeed

Competitors to Karta in the in-game experiential marketing space

  • Virtuverse is a Metaverse agency that helps brands create and execute immersive experiences in the Metaverse.
  • Virtual Brand Group is a Metaverse marketing agency that helps brands create and manage their presence in the Metaverse.
  • The Nemesis Group is a Metaverse consultancy that helps brands develop and execute their Metaverse strategies.
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