Love in the Digital Age: OurRitual Secures $5.2M to Revolutionize Couples Therapy

A Seed Funding Round Grows OurRitual’s Impact

OurRitual, a New York City-based platform dedicated to nurturing and revitalizing everyday couple relationships, has secured $5.2 million in seed funding.

In an era where technology touches every aspect of our lives, why should relationships be left behind? OurRitual, a New York-based startup, is answering this question with a resounding “they shouldn’t.” The innovative platform has just secured $5.2 million in seed funding to expand its mission of helping couples strengthen their bonds through a unique blend of professional expertise and cutting-edge digital tools.

A New Approach to Relationship Wellness

Founded by CEO David Pruwer and Chief Clinical Officer Dr. Orna Guralnik, OurRitual is reimagining couples therapy for the 21st century. Gone are the days of rigid 50-minute weekly sessions. Instead, OurRitual offers a flexible, tech-enabled approach that fits seamlessly into modern lifestyles.

“We’re not just digitizing traditional therapy,” explains Pruwer. “We’re creating a whole new ecosystem for relationship wellness that empowers couples to work on their connection continuously, not just during scheduled sessions.”

The platform connects users with a diverse network of over 50 relationship experts from around the globe. These professionals conduct concise yet impactful video sessions lasting 20-40 minutes, tailored to each couple’s needs. But what truly sets OurRitual apart is its suite of digital support tools that keep the momentum going between sessions.

Personalized Path to Stronger Bonds

OurRitual’s technology doesn’t just facilitate connections; it actively guides users on their journey. The platform utilizes advanced algorithms to provide personalized recommendations and track progress, helping couples create their own unique “relationship ritual.”

Dr. Guralnik emphasizes the importance of this approach: “Relationships don’t exist in a vacuum. By providing ongoing support and tailored interventions, we’re helping couples integrate new ideas and practices into their daily lives, leading to faster, more sustainable improvements.”

Backing from Industry Heavyweights

The $5.2 million seed round was led by Venrex, with participation from an impressive roster of investors including FJ Labs, Active Partners, and GroundUp Ventures. Notable angel investors such as David Siegel, former CEO of MeetUp, and Michelle Kennedy, CEO of Peanut and board advisor to Bumble, have also thrown their support behind OurRitual.

This latest injection of capital brings OurRitual’s total funding to $7.2 million, following an initial $2 million pre-seed round. The company plans to use these funds to expand its service offerings and develop an even wider range of products for its growing user base.

A Timely Solution for Modern Relationships

As the world continues to grapple with the aftermath of a global pandemic and the ongoing challenges of maintaining connections in a digital world, OurRitual’s innovative approach to relationship support couldn’t be more timely.

“We’re not just building a business,” Pruwer concludes. “We’re on a mission to strengthen the foundations of society by nurturing healthier, happier relationships. With this funding and the support of our incredible investors, we’re poised to make a real difference in countless lives.”

As OurRitual continues to grow and evolve, it stands as a testament to the power of technology to enhance even our most intimate human connections. In a world where relationships face unprecedented challenges, this innovative platform offers a beacon of hope for couples seeking to navigate the complexities of modern love.

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