Over the last few years, there have been incredible changes in the online landscape and the search engine optimization of 2014 was in no way similar to that of 2011. In the year 2015, the industry is expected to undergo even more changes in regard to its best practices and execution of campaigns. One of the biggest shifts that every business should understand is that SEO is not a separate element of digital marketing. In fact, this component needs to be incorporated in all marketing efforts made by a business as rankings are influenced by a variety of factors. While there is no crystal ball to see in, there are some predictions regarding SEO in 2015 and they are:
Search engine optimization is expected to become more focused on technical areas whereas search rankings will be driven by content marketing. Previously, the terms SEO and content marketing were used interchangeably because there is a huge overlap between the two. However, in this year, SEO is expected to encompass the technical elements of online marketing while the key driver of rankings will be content marketing. Search visibility will be influenced with content marketing and SEO will deal with META tags, keywords, penalty recovery and indexing issues.
Websites that haven’t been optimized for mobile SEO and user intent are more likely to fail. Last year, it became quite obvious that Google was stressing on mobile usability. Mobile-friendly icons were tested by Google in search results and there were other indications too. Moreover, search engines have been optimized for searches based on user habits and intent. Businesses that don’t tailor their websites to mobile SEO and user intent will see their conversions plummet.
Brand citations and mentions will become as influential as links. Google has outlined a difference between express and implied links in a patent submission. The traditional links that lead back to a particular webpage are express links. Implied links, on the other hand, include mentioning and referencing of a website or brand without actually linking to it. Because of the development of black hat SEO techniques, which use link building negatively, Google is now placing more emphasis on citations and mentions of a brand because they cannot be manipulated easily.
With the Google+ Authorship program ending because of lack of usefulness and low adoptive rates, social signals on Facebook and Twitter will have a lot of value. There has been speculation for years that Google uses social signals in its algorithm for ranking, but there has been no confirmation. However, studies have shown that there is a strong correlation between social signals and rankings. It is expected that this fact will be confirmed and they will get a lot of value.
As there is a huge amount of content created and published daily, businesses have realized that merely developing content and optimizing technical components isn’t enough. Humanizing the brand has become increasingly important, which means focusing more on building relations and networks through social media, blogger outreach campaigns etc. for maximizing SEO efforts in 2015.
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Guest Post by Guy Galboiz SEO, a Technology Enthusiast and Internet Marketing Expert, came to a startlingly simple conclusion that people do not want to get harassed or disturbed by the pooling marketing strategies or imposing sales techniques and hence Galboiz.com was founded.