With the gradual rise in health conscious individuals, the fitness market is currently seeing a rise in the number of gadget makers both corporations and independent trying their bit to capture a significant portion of the market.
California based Opter, run by Chalisa Prarasri, who was previously a researcher in the W. M. Keck Center for Neurophysics and the Broad Center for Regenerative Medicine and Stem Cell Research.
Opter’s current offering ‘Pose’ is a unisex designer necklace that helps you with your posture. It’s also an activity tracker, UV sensor, and light sensor. Opter actually started with drones and produced pivots until they transitioned into the production of the ‘pose’ product.
‘Pose’ is unique because it notifies you of the correct posture helpful when you have back pain, detects harmful UV rays. Because of its success, Lumo Lift is its main competitor in the design of the product to improve posture. Opter Pose is completely waterproof; it is smaller than a military RFID-tag and almost as thin as an iPhone 6S. Part of the necklace is made from real walnut wood to reduce plastic use.
After facing many challenges in design and production, they’ve made the initial version of the product that is ready for production. CEO Chalisa Prarasri says, “We had intended to start with Opter Sleep, the sleep tracker, because it is the Opter Pose but bigger. So we launched it on Kickstarter. Then we realized that people are much more interested in the Opter Pose and had to cancel our campaign so as not to waste time working on a product that wasn’t our most popular”.
Opter Pose will be launched in late 2016 in California.
Once they’ve gauged Opter poses’ success they can focus on building Opter sleep or sip as their next projects on the agenda. They are looking to build an ecosystem of trackers to get people to live a healthy lifestyle. There are many ways these products can make people healthier and happier.
They are planning to commercially produce this product, once they are funded by backers, as they need support to expand sales and production.
Opter Pose is geared towards older millennials, especially those with office jobs or sitting jobs, where exercise is either at a premium or is a continuing cycle of production.
For more information on this product, visit the website: http://opterlife.com for more information.